How to write a meta description that gets clicks
The meta description is the short text under your page's title in search results. Google sometimes rewrites it, but a good one is used most of the time.
<meta name="description" content="...">A simple formula
What it is + who it's for + why click. For example: "Free invoice generator for freelancers. Make a clean PDF invoice in 30 seconds, no sign-up."
- Aim for 120–160 characters; longer gets cut off.
- Write a different one for each important page.
- Use the words people would search, naturally, once.
- Skip filler like "Welcome to our website".